Akanoo Christmas campaign for a good cause

„Let’s make a difference together. You choose, we pay!“ – With this slogan, we have asked our clients and partners to participate in our Christmas campaign. Until the 13th January the companies could redeem a code they had received with Christmas cards. They could choose one of four charity organisations that would then receive our donation amounting to 10€ per participant. Clients and partners could choose between:

We sent our Christmas cards to German (81%), English (13%) and French (5%) clients and partners. In total 31% responded to the Christmas campaign. 90% of the respondents were German, 6% French and 4% English-speaking.

Most of the companies chose the charity MSF (58%), followed by UNHCR and DGzRS both with 15% and Arbeiterkind with 12%. The following chart gives an overview of our campaign results:

Thank you to all our clients and partners for participating in our Christmas campaign and helping us in giving something back.