Meet our new Sales Manager Gwen

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We are happy to welcome Gwen as part of our Sales Team. To give you an impression of her and to show you how she convinced us to work together, we asked her to answer our questionnaire for new team members.

What have you done before joining us?

I worked for a online marketing and print company (that doesn’t exist anymore) and in two online games companies as online marketing and sales manager for France.

What are your responsibilities at Akanoo?

Acquiring new customers for the French market and account management for existing customers.

What do you enjoy most about your work?

Being in contact with people.

And what do you usually do after work?

Take care of my two kids.

Which colleague would you take with you to a lonely island and why?

Everybody or nobody! And as long as I’m the only full-time woman here at the moment (and being French), it would be way too tendentious!

Which attraction/part of Hamburg do you think you should definitely visit and why?

The old city center because of its history and the French crêperie. :)

Which apps could you never do without and why?

Google maps, for obvious reasons!

These blogs/websites belong to my daily reading:

On the web you can find me here:

New customers for Akanoo Onsite Marketing: Thalia and Corsair

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We are happy to announce the collaboration for our Automated Onsite Marketing with Thalia and Corsair, two well-known brands in the German and French market.

Thalia is one of the biggest retailers for books in the German-speaking market. Thalia’s online shop invites customers‘ to choose from a huge variety of books and other entertainment products like audio CDs, video games and toys.

Corsair is a French company specialized in international long-haul flights. Each year, nearly 1.3 million passengers travel on Corsair lines worldwide. On its online shop visitors can book flights and additional holiday-related services like rental cars or hostel rooms.

We are looking forward to a lot successful campaigns with our new clients Thalia and Corsair.

New case study with Hagebau published

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We are happy to publish a new case study in cooperation with our client Hagebau. Hagebau is one of the largest European DIY retailer. The case study shows best practice examples how DIY retailer generate additional revenue with personalized on-site campaigns.

You find more details and the case study to download here: http://akanoo.com/casestudy-hagebau

We thank Hagebau for the productive collaboration and we are looking forward to many more successful campaigns.

New case studies: Decathlon and MyToys

 

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We are happy to announce the publication of two new case studies about the work with our clients Decathlon and MyToys. The case studies show you two best practice examples how effective personalized campaigns help you to gain additional online shop revenue.

You can download the case studies here:

We thank Decathlon and MyToys for the great cooperation and we are looking forward to a lot of successful campaigns. If you are interested in setting up personalized campaigns for your own online shop, contact us here.

New customers: Channel 21, Deerberg and La Grande Récré

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We are happy to welcome Channel 21, La Grande Récré and Deerberg among our new clients of 2016.

  • Channel 21 is a German onlineshop for beauty, fashion and health products. Similar to its homeshopping TV channel of the same name, customers can find a wide range of exclusive product offers on the onlineshop.
  • With Deerberg we have won a new partner in the fashion sector. The company is specialized in selling fair-produced, organic clothes instore and online.
  • La Grande Récré is a French retailer specialized in kids toys. In addition to its 200 stores in France the company provides a huge variety of products for children online.  

We are looking forward to effective campaigns and help them generate a lot additional revenue with effective, personalized campaigns.

Akanoo expert sessions at Lengow E-Commerce Day

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Lengow invited Akanoo to share the latest features and client success stories at the Lengow E-Commerce Day  the 27th September 2016. Experts from all over the world will meet at Paris to discuss the latest e-commerce trends and are eager to learn more about how to boost performance in e-commerce.

Akanoo will contribute to the conference programme in several round table sessions with the following topics:

1. Best Practice Example MyToys: More revenue with personalized campaigns

Akanoo shares together with myToys, the leading German online shop for toys and products for children, how personalized on-site campaigns increased the overall shop revenue. We share client insights and useful tips which can be adapted to boost the own shop revenue.

2. How benchmarks support investment decisions for a better shop performance

Akanoo shows how online shop benchmarks help retailers to evaluate the own shop performance and determine actions to improve. We share methods to identify relevant KPIs to identify strengths and weaknesses  and possibilities to improve for every online shop.

We are looking forward to an inspiring conference and exciting discussions about the latest development of e-commerce. If you can’t attend the Lengow E-Commerce Day, you can schedule another appointment here.

Akanoo offers latest insights about online shopper behaviour at dmexco 2016

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Akanoo exhibits at the digital marketing exposition dmexco 2016 in Cologne, Germany. You find us in hall 6 on booth A018. Schedule an appointment in advance and one of our representatives will welcome you. Of course you may also just drop to say hello and share a cup of coffee.

Everyday we will present on our booth stage the latest insights about online shopper behaviour and show you how to boost the conversions of your website. Don’t miss it: 14th September at 3 pm and 15th September 12 am.

We are looking forward to meeting you and talk about the additional value of on-site campaigns to increase your conversion rate.

New feature: visitor targeting on product title selection

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Our online shopper analysis has shown a strong correlation between product title selections and the conversion rate. If visitors copy the product title on a product detail page, they show a significantly lower conversion rate.

We have developed a feature to counteract this behaviour. Our technology identifies if a visitor copies the product title while on a product detail page. Akanoo then potentially interacts with a personalised campaign based on this observation and further visitor characteristics.

Currently, we are testing the feature with some of our clients and see very promising results. If you want to learn more about visitor targeting on product title selection, contact us here.

Akanoo User Observation: Volunteers wanted!

Obersavation Online Shopping Behaviour

You are keen on online shopping? Then you are the right candidate to participate in our user observation.

The aim of the observation is to gain a better understanding of online shoppers behaviour. Therefore, we are planning to record the participants while surfing on an online shop. The session will take around 45 minutes. The camera will be pointed at the laptop, not your face, and the video will NOT be shared outside of the team. You need to bring your own laptop. In return for your effort and time, we will provide you with some coffee, cake and interesting conversations with our charming team members. ;)

Sounds like you are right the person for this? We are happy to hear from you: data@akanoo.com. If you have any open questions, feel free to contact us, too.