New customers for Akanoo Onsite Marketing: Eterna

We are happy to welcome Eterna as a new customer for Akanoo Onsite Marketing. Eterna is a fashion label with a long tradition. Since 1863 Eterna has been selling high-quality shirts and blouses. Today, the company is the European market leader with a yearly revenue of about 101.7 million Euro.

We are looking forward to helping Eterna generating more revenue with personalized onsite campaigns!

New Data Insights Case Study with Deichmann published

We are happy to announce that a new case study with our client Deichmann is available for download now. The case study shows you how Deichmann, a European market leader in the footwear retail sector, uses our Data Insights benchmarks to optimize its online shop and thus increase its conversion rate and revenue.

Akanoo Insights analyses more than 70 million shop visitors per month for its customers and based on this data identifies for every shop the most promising avenues for onsite improvement. The case study with Deichmann gives you a deeper understanding how such improvements look like.

You can read and download the Deichmann case study here: http://akanoo.com/casestudy-deichmann

We thank Deichmann for the successful collaboration and we are looking forward to identify even more optimization potential in the future.

Meet our new Senior Corporation Manager Monica

We are happy to welcome Monica as part of our Sales team. In her interview, she will tell you a bit more about her background, her responsibilities at Akanoo and what she is doing in her free time:

What have you done before joining us?

After studying Architecture/ Design and later Electrical Engineering at NYU, I landed at Mühlbauer AG as a Sales Engineer and then followed the same Sales path for the past 12 years. Moved back to Germany in 2010, after 3 years working at Oracle and have worked for Dell/ EMC, Mailjet and Webtrekk in Munich, Paris and Berlin before joining Akanoo.

What are your responsibilities at Akanoo?

I’m the Senior Corporation Manager at Akanoo meaning the Sales point to our major target markets DACH and also responsible for expanding Akanoo internationally and winning new great customers.

What do you enjoy the most about your work?

I love Sales and have been expanding German, French and American companies in Europe, North America and also MENA. Sales is very emotional to me and I love offering Akanoo solutions to companies that struggling with communicating to their non-buyers and help turn them into buyers and increase their turnover.

And what do you usually do after work?

Yoga, Kick-Boxing, Jogging, Fashion and Interior Design, I believe I am a little bit of both intro- and extrovert and always try to keep the balance by spending some quiet time drawing sketches, reading books and watching movies!

Which colleague would you take with you to a lonely island and why?

I’d take Gwen with me, we will talk only in French so that I can remember some forgotten French language skills of mine ;-), She’s very patient with my French and a perfect teacher!

Which attraction/part of Hamburg do you think you should definitely visit and why?

As an architect/ designer myself, I am very looking forward to visiting Elphi (Elbphilharmonie) as it is one the largest and most acoustically advanced concert halls in the world. And of course the chocolate museum (yam yam yam)!

Which apps could you never do without and why?

I can’t live up without my online banking Sparkasse, Facebook, Instagram, Twitter, WhatsApp, Telegram apps.

These blogs/websites belong to my daily reading:

Twitter, Facebook & Insta, Online Marketing, Internet World, …

On the web you can find me here:

LinkedIn

New case study with Bricozor published

A new case study in cooperation with our client Bricozor is available for download. The case study shows how Bricozor, a French online retailer specialized in selling more than 40,000 DIY products, has increased its revenue with personalized on-site campaigns.

You read and download the Bricozor case study here: http://akanoo.com/casestudy-bricozor

We thank Bricozor for the productive collaboration and we are looking forward to many more successful campaigns.

Meet our new intern in the sales team: Mathieu

Mathieu has joined the Akanoo team as an intern in our sales department recently. In his interview, you can find out more about him and his motivation to join Akanoo:

What have you done before joining us?

Before joining Akanoo I did other internships as a salesman and tried to study foreign languages at university. The internship at Akanoo is part of my international trade studies. I’m normally living and studying in France.

What are your responsibilities at Akanoo?

Acquiring new customers for the French market.

What do you enjoy most about your work?

Discovering the e-commerce world, new technologies and contacting professionals.

I love listening to stories from my colleagues and learning new things from them.

And what do you usually do after work?

Improving my German knowledge for sure, working on my internship report, visiting Hamburg, shopping, watching series and videos on YouTube.

Which colleague would you take with you to a lonely island and why?

I think Gwen because she speaks French and I could learn and practice German and English, too! How great is that?

Which attraction/part of Hamburg do you think you should definitely visit and why?

I don’t know Hamburg yet, but I visited St. Pauli-Landungsbrücken and everything related to the sea is relaxing and beautiful to me.

Which apps could you never do without and why?

Google Maps, because I’m easily lost and Messenger and Whatsapp to stay in touch with my friends and family.

These blogs/websites belong to my daily reading:

I read a lot of different blogs and websites about technology, politics, economics, internationals but my favorite ones are the entertainment websites and blogs. It’s a kind of my guilty pleasure…

On the web you can find me here:

LinkedIn

Meet our new Junior Software Engineer Natalia

We are happy to welcome Natalia as part of our Software Engineering team. To get to know her a bit better, she will tell you more about her hobbies and her work in her interview:

What have you done before joining us?

After moving to Germany, I have learnt the German language and worked at Goodgame Studios as a Junior Java Developer.

What are your responsibilities at Akanoo?

I’m a Junior Software Engineer and I’m responsible for the back-end development of the core components.

What do you enjoy most about your work?

  • New technologies
  • Interesting tasks
  • Communication with the colleagues

I’m glad to share the ideas from my previous work experience with my colleagues.

And what do you usually do after work?

  • Read books
  • Fitness
  • Yoga
  • Improve my German knowledge

Which colleague would you take with you to a lonely island and why?

I think Bendix. He is fond of climbing and probably he could get some food from the trees.

Which attraction/part of Hamburg do you think you should definitely visit and why?

Hamburg Museum. I’d like to know more about the history of the city and the country.

Which apps could you never do without and why?

Chrome and mail services. They are the doors to the world.

Of course, German Vocabulary – it helps me to understand people.

These blogs/websites belong to my daily reading:

I read in most cases Russian websites about science, new technologies, different fields of research.

On the web you can find me here:

Facebook

New customer for Akanoo Onsite Marketing: Tree of Tea

We are happy to announce the collaboration for our Automated Onsite Marketing with Tree of Tea, a German online shop for tea lovers.

It is the company’s mission to simplify the tea selection for their customers. That is why Tree of Tea is specialized in selling a highly selected amount of premium organic teas and supplies for tea preparation in their online shop.

We are looking forward to a lot of successful campaigns with our new client Tree of Tea.

Meet our new Sales Manager Malte

Malte has joined our team in January as a Sales Manager. In his interview, he will tell you more about his passion for sales and business development.

What have you done before joining us?

Except a handful of internships, I haven’t done a job for a long term yet . Last year I established the company ‘die Herren Edel GmbH’, where I work as CEO. Also, I am still studying economy engineering at University of Hamburg, looking forward to graduate next year.

What are your responsibilities at Akanoo?

At Akanoo, I am part of the sales team and acquire customers to increase the revenue.

What do you enjoy most about your work?

Again and again, I get the chance, to convince managers to first: Talk with me for some minutes and second: To take 30 minutes for a presentation. It’s a challenging task, and I like the feeling when it works, the feeling to know that I am able to talk straight to managers in high positions.

And what do you usually do after work?

For me, after work is before work. I have some other projects, especially my own company, but also business ideas that I am developing. I am a businessman by heart. That’s why I actually won’t call it work – it’s my passion. Also I am doing Bikram Yoga for my health and my soul and I read a lot, mostly biographies other non-fiction books.

Which colleague would you take with you to a lonely island and why?

I would take Fabian, because he has similar interests as I have, so I guess talking to him and trying to create something new and build some practical things at the island would be much fun, even if we can’t help people with it or  sell it

Which attraction/part of Hamburg do you think you should definitely visit and why?

I like the chocoversum, a chocolate museum. It’s yummy and interesting at the same time. :-)

Which apps could you never do without and why?

The HVV app, because I would always miss trains and buses and annoy everyone of my friends, being too late.

These blogs/websites belong to my daily reading:

www.dieherrenedel.de

On the web you can find me here:

Xing

Akanoo Christmas campaign for a good cause

„Let’s make a difference together. You choose, we pay!“ – With this slogan, we have asked our clients and partners to participate in our Christmas campaign. Until the 13th January the companies could redeem a code they had received with Christmas cards. They could choose one of four charity organisations that would then receive our donation amounting to 10€ per participant. Clients and partners could choose between:

We sent our Christmas cards to German (81%), English (13%) and French (5%) clients and partners. In total 31% responded to the Christmas campaign. 90% of the respondents were German, 6% French and 4% English-speaking.

Most of the companies chose the charity MSF (58%), followed by UNHCR and DGzRS both with 15% and Arbeiterkind with 12%. The following chart gives an overview of our campaign results:

Thank you to all our clients and partners for participating in our Christmas campaign and helping us in giving something back.