Meet our new Junior Software Engineer Natalia

We are happy to welcome Natalia as part of our Software Engineering team. To get to know her a bit better, she will tell you more about her hobbies and her work in her interview:

What have you done before joining us?

After moving to Germany, I have learnt the German language and worked at Goodgame Studios as a Junior Java Developer.

What are your responsibilities at Akanoo?

I’m a Junior Software Engineer and I’m responsible for the back-end development of the core components.

What do you enjoy most about your work?

  • New technologies
  • Interesting tasks
  • Communication with the colleagues

I’m glad to share the ideas from my previous work experience with my colleagues.

And what do you usually do after work?

  • Read books
  • Fitness
  • Yoga
  • Improve my German knowledge

Which colleague would you take with you to a lonely island and why?

I think Bendix. He is fond of climbing and probably he could get some food from the trees.

Which attraction/part of Hamburg do you think you should definitely visit and why?

Hamburg Museum. I’d like to know more about the history of the city and the country.

Which apps could you never do without and why?

Chrome and mail services. They are the doors to the world.

Of course, German Vocabulary – it helps me to understand people.

These blogs/websites belong to my daily reading:

I read in most cases Russian websites about science, new technologies, different fields of research.

On the web you can find me here:


Zwei Wochen Schülerpraktikum bei Akanoo – Der Insiderbericht

Praktikant Benjamin Kunze bei Akanoo

Warum hast du dich entschieden bei uns dein Schülerpraktikum zu absolvieren?

Weil ich mich für Online Marketing und IT interessiere und bei einem Unternehmen Praktikum machen wollte, dass nicht so viele Mitarbeiter hat. Außerdem wollte ich auch etwas bewegen und nicht nur den Kaffee holen. Deswegen habe ich im Internet nach solchen Unternehmen recherchiert und bin dann auf Akanoo aufmerksam geworden. Als ich dann auch den ersten Kontakt mit dem Unternehmen hatte, hat es auf mich einen positiven Eindruck gemacht.

Was waren Deine Aufgaben?

Ein guter Plan hilft bei jedem Praktikum

Ich hatte unterschiedliche Aufgaben, aber hauptsächlich coden für die Webseite von Akanoo. Ich sollte einen Rechner programmieren, der den Kunden zeigt, wie viel mehr Umsatz sie mit Akanoo machen können und die Website verschönern im Karriere-Bereich. Aber ich hatte auch andere Aufgaben zum Beispiel ein paar Webseiten zu analysieren und nach Tag Managern Ausschau halten.

Wie hat Dir das Praktikum gefallen? Was war besonders gut oder interessant?

Mir hat das Praktikum sehr viel Spaß gemacht, weil hier so eine positive Arbeitsathmosphäre herrscht und jeder sich mit jedem gut versteht. Wenn ich Hilfe brauchte, dann konnte ich jeden fragen und jeder hat mir dann geholfen. Ich habe sehr viel gelernt. Es gab auch gewisse Hürden, aber die habe ich mit Hilfe des Akanoo Teams sehr gut meistern können.
Sehr gut hat mir auch gefallen, dass niemand abweisend war und alle mich als ,,Kollegen“ akzeptiert haben. Ich habe einen sehr guten Blick in die Arbeitswelt bekommen und freue mich, dass ich für zwei Wochen ein Teil der Akanoo-Familie sein durfte.

New customers for Akanoo Onsite Marketing: Tree of Tea

We are happy to announce the collaboration for our Automated Onsite Marketing with Tree of Tea, a German online shop for tea lovers.

It is the company’s mission to simplify the tea selection for their customers. That is why Tree of Tea is specialized in selling a highly selected amount of premium organic teas and supplies for tea preparation in their online shop.

We are looking forward to a lot of successful campaigns with our new client Tree of Tea.

Akanoo Christmas campaign for a good cause

„Let’s make a difference together. You choose, we pay!“ – With this slogan, we have asked our clients and partners to participate in our Christmas campaign. Until the 13th January the companies could redeem a code they had received with Christmas cards. They could choose one of four charity organisations that would then receive our donation amounting to 10€ per participant. Clients and partners could choose between:

We sent our Christmas cards to German (81%), English (13%) and French (5%) clients and partners. In total 31% responded to the Christmas campaign. 90% of the respondents were German, 6% French and 4% English-speaking.

Most of the companies chose the charity MSF (58%), followed by UNHCR and DGzRS both with 15% and Arbeiterkind with 12%. The following chart gives an overview of our campaign results:

Thank you to all our clients and partners for participating in our Christmas campaign and helping us in giving something back.

Akanoo joins the Digital Advisory Board Summit

We are happy to announce our participation in the Digital Advisory Board Summit on February 1st 2017. At the summit, digital leaders and experts come together to discuss challenges and solutions for Digital Transformation.

Akanoo is one of six high-tech startups from the digital domain that will attend the summit to provide an indepth view from the frontier of digital transformation to large corporations and industry giants. We are very proud that the nextMedia.Hamburg competition selected us to contribute valuable insight during the summit.

We thank nextMedia.Hamburg for giving us the opportunity to participate in the summit. We are looking forward to interesting discussions about Digital Transformation.

New customers for Akanoo Onsite Marketing: Thalia and Corsair


We are happy to announce the collaboration for our Automated Onsite Marketing with Thalia and Corsair, two well-known brands in the German and French market.

Thalia is one of the biggest retailers for books in the German-speaking market. Thalia’s online shop invites customers’ to choose from a huge variety of books and other entertainment products like audio CDs, video games and toys.

Corsair is a French company specialized in international long-haul flights. Each year, nearly 1.3 million passengers travel on Corsair lines worldwide. On its online shop visitors can book flights and additional holiday-related services like rental cars or hostel rooms.

We are looking forward to a lot successful campaigns with our new clients Thalia and Corsair.

New case study with Hagebau published

hagebau on-site campaign best practice

We are happy to publish a new case study in cooperation with our client Hagebau. Hagebau is one of the largest European DIY retailer. The case study shows best practice examples how DIY retailer generate additional revenue with personalized on-site campaigns.

You find more details and the case study to download here:

We thank Hagebau for the productive collaboration and we are looking forward to many more successful campaigns.

Akanoo shares expert knowledge at NEOCOM

bevh invited Akanoo to share its expert knowledge at the NEOCOM last week. In a “Talking with…” feature, one of our founders Dr. Jan-Paul Lüdtke discussed how to generate more revenue by using digital empathy.

Watch the full presentation here (in German):

New case studies: Decathlon and MyToys



We are happy to announce the publication of two new case studies about the work with our clients Decathlon and MyToys. The case studies show you two best practice examples how effective personalized campaigns help you to gain additional online shop revenue.

You can download the case studies here:

We thank Decathlon and MyToys for the great cooperation and we are looking forward to a lot of successful campaigns. If you are interested in setting up personalized campaigns for your own online shop, contact us here.

New customers: Channel 21, Deerberg and La Grande Récré


We are happy to welcome Channel 21, La Grande Récré and Deerberg among our new clients of 2016.

  • Channel 21 is a German onlineshop for beauty, fashion and health products. Similar to its homeshopping TV channel of the same name, customers can find a wide range of exclusive product offers on the onlineshop.
  • With Deerberg we have won a new partner in the fashion sector. The company is specialized in selling fair-produced, organic clothes instore and online.
  • La Grande Récré is a French retailer specialized in kids toys. In addition to its 200 stores in France the company provides a huge variety of products for children online.  

We are looking forward to effective campaigns and help them generate a lot additional revenue with effective, personalized campaigns.