The closer Christmas is coming, the more people shop online. We don’t share a secret telling you that Christmas is the most lucrative time of the year. We asked how many additional visitors and revenue online shops really generate during the Christmas season.
Traffic increase for all branches
Our Akanoo Data Insights tool provides relevant benchmarks for online retailers to evaluate the performance of their shops and enables us, to dive deep into the Christmas season and the performances of different branches. A comparison of the yearly average with the figures of December clearly shows that many online shops have a significantly higher amount of shop visitors. On average, online shops show a traffic increase of 123.0%.
Thus, a closer look at different industries like fashion, DIY and consumer goods shows that the traffic increase differs between the different portfolios. In the fashion segment the traffic amount climbs up by 97.1 %. DIY shops show a rise of 112.2% in visits. Compared to fashion and DIY can shops increase their visits with consumer goods by remarkable additional 169.4% visitors.
Conversion increase differs massively
While higher traffic is often going with weaker conversion rates, the additional Christmas traffic shows even a higher conversion rate. On average, the conversion rate increases by 15.4 % during the Christmas season. Comparing fashion, DIY and consumption we recognize the following: Fashion online shops create 4% more conversions in the Christmas season. Shops which offer consumer goods show an increase of 8%. DIY shops are one of the segments which realise double-digit growth of 14.3 % in conversions.
Our benchmark shows the enormous potential for online shops to generate additional revenue. In order to make the best use of the Christmas traffic, it is necessary to evaluate permanently the shop performance and to compare it to industry and product benchmarks.
We support you in identifying the best optimisation areas for your online shop. Contact us today.
We are happy to welcome Gwen as part of our Sales Team. To give you an impression of her and to show you how she convinced us to work together, we asked her to answer our questionnaire for new team members.
What have you done before joining us?
I worked for a online marketing and print company (that doesn’t exist anymore) and in two online games companies as online marketing and sales manager for France.
What are your responsibilities at Akanoo?
Acquiring new customers for the French market and account management for existing customers.
What do you enjoy most about your work?
Being in contact with people.
And what do you usually do after work?
Take care of my two kids.
Which colleague would you take with you to a lonely island and why?
Everybody or nobody! And as long as I’m the only full-time woman here at the moment (and being French), it would be way too tendentious!
Which attraction/part of Hamburg do you think you should definitely visit and why?
The old city center because of its history and the French crêperie. :)
We are happy to announce the collaboration for our Automated Onsite Marketing with Thalia and Corsair, two well-known brands in the German and French market.
Thalia is one of the biggest retailers for books in the German-speaking market. Thalia’s online shop invites customers‘ to choose from a huge variety of books and other entertainment products like audio CDs, video games and toys.
Corsair is a French company specialized in international long-haul flights. Each year, nearly 1.3 million passengers travel on Corsair lines worldwide. On its online shop visitors can book flights and additional holiday-related services like rental cars or hostel rooms.
We are looking forward to a lot successful campaigns with our new clients Thalia and Corsair.
We are happy to publish a new case study in cooperation with our client Hagebau. Hagebau is one of the largest European DIY retailer. The case study shows best practice examples how DIY retailer generate additional revenue with personalized on-site campaigns.
bevh invited Akanoo to share its expert knowledge at the NEOCOM last week. In a “Talking with…” feature, one of our founders Dr. Jan-Paul Lüdtke discussed how to generate more revenue by using digital empathy.
We are happy to announce the publication of two new case studies about the work with our clients Decathlon and MyToys. The case studies show you two best practice examples how effective personalized campaigns help you to gain additional online shop revenue.
We thank Decathlon and MyToys for the great cooperation and we are looking forward to a lot of successful campaigns. If you are interested in setting up personalized campaigns for your own online shop, contact us here.
We are happy to welcome Channel 21, La Grande Récré and Deerberg among our new clients of 2016.
Channel 21 is a German onlineshop for beauty, fashion and health products. Similar to its homeshopping TV channel of the same name, customers can find a wide range of exclusive product offers on the onlineshop.
With Deerberg we have won a new partner in the fashion sector. The company is specialized in selling fair-produced, organic clothes instore and online.
La Grande Récréis a French retailer specialized in kids toys. In addition to its 200 stores in France the company provides a huge variety of products for children online.
We are looking forward to effective campaigns and help them generate a lot additional revenue with effective, personalized campaigns.
Lengow invited Akanoo to share the latest features and client success stories at the Lengow E-Commerce Day the 27th September 2016. Experts from all over the world will meet at Paris to discuss the latest e-commerce trends and are eager to learn more about how to boost performance in e-commerce.
Akanoo will contribute to the conference programme in several round table sessions with the following topics:
1. Best Practice Example MyToys: More revenue with personalized campaigns
Akanoo shares together with myToys, the leading German online shop for toys and products for children, how personalized on-site campaigns increased the overall shop revenue. We share client insights and useful tips which can be adapted to boost the own shop revenue.
2. How benchmarks support investment decisions for a better shop performance
Akanoo shows how online shop benchmarks help retailers to evaluate the own shop performance and determine actions to improve. We share methods to identify relevant KPIs to identify strengths and weaknesses and possibilities to improve for every online shop.
We are looking forward to an inspiring conference and exciting discussions about the latest development of e-commerce. If you can’t attend the Lengow E-Commerce Day, you can schedule another appointment here.
Starting the 12th September 2016 we publish exclusive insights about online shopper behaviour on the German E-Commerce Association (bevh) blog. Every Wednesday you find a new episode which provides you the latest approaches to increase your online shop revenue. In a series of four articles you receive answers for the following questions:
Which devices do customer use to purchase? – The answer my friend is here.
How influences the entry page buying decisions? – Will be published on 21st September.
What is the impact of on-site search on conversion rates? – Will be published on 28th September.
How to reduce cart abandonment during the checkout process? – Will be published on 5th October.
We are pleased to share our proven expert knowledge on the bevh blog and help online shops gaining a deeper understanding of their online shopper behaviour. If you need more information how to increase your conversion rate with online shopper analysis, get in contact now!
Akanoo exhibits at the digital marketing exposition dmexco 2016 in Cologne, Germany. You find us in hall 6 on booth A018. Schedule an appointment in advance and one of our representatives will welcome you. Of course you may also just drop to say hello and share a cup of coffee.
Everyday we will present on our booth stage the latest insights about online shopper behaviour and show you how to boost the conversions of your website. Don’t miss it: 14th September at 3 pm and 15th September 12 am.
We are looking forward to meeting you and talk about the additional value of on-site campaigns to increase your conversion rate.