Akanoo expert sessions at Lengow E-Commerce Day

Lengow invited Akanoo to share the latest features and client success stories at the Lengow E-Commerce Day  the 27th September 2016. Experts from all over the world will meet at Paris to discuss the latest e-commerce trends and are eager to learn more about how to boost performance in e-commerce.

Akanoo will contribute to the conference programme in several round table sessions with the following topics:

1. Best Practice Example MyToys: More revenue with personalized campaigns

Akanoo shares together with myToys, the leading German online shop for toys and products for children, how personalized on-site campaigns increased the overall shop revenue. We share client insights and useful tips which can be adapted to boost the own shop revenue.

2. How benchmarks support investment decisions for a better shop performance

Akanoo shows how online shop benchmarks help retailers to evaluate the own shop performance and determine actions to improve. We share methods to identify relevant KPIs to identify strengths and weaknesses  and possibilities to improve for every online shop.

We are looking forward to an inspiring conference and exciting discussions about the latest development of e-commerce. If you can’t attend the Lengow E-Commerce Day, you can schedule another appointment here.

Akanoo shares expert knowledge on the bevh blog


Starting the 12th September 2016 we publish exclusive insights about online shopper behaviour on the German E-Commerce Association (bevh) blog. Every Wednesday you find a new episode which provides you the latest approaches to increase your online shop revenue. In a series of four articles you receive answers for the following questions:

  • Which devices do customer use to purchase? – The answer my friend is here.
  • How influences the entry page buying decisions? – Will be published on 21st September.
  • What is the impact of on-site search on conversion rates? – Will be published on 28th September.
  • How to reduce cart abandonment during the checkout process? – Will be published on 5th October.

We are pleased to share our proven expert knowledge on the bevh blog and help online shops gaining a deeper understanding of their online shopper behaviour. If you need more information how to increase your conversion rate with online shopper analysis, get in contact now!  

Akanoo offers latest insights about online shopper behaviour at dmexco 2016


Akanoo exhibits at the digital marketing exposition dmexco 2016 in Cologne, Germany. You find us in hall 6 on booth A018. Schedule an appointment in advance and one of our representatives will welcome you. Of course you may also just drop to say hello and share a cup of coffee.

Everyday we will present on our booth stage the latest insights about online shopper behaviour and show you how to boost the conversions of your website. Don’t miss it: 14th September at 3 pm and 15th September 12 am.

We are looking forward to meeting you and talk about the additional value of on-site campaigns to increase your conversion rate.

New feature: visitor targeting on product title selection



Our online shopper analysis has shown a strong correlation between product title selections and the conversion rate. If visitors copy the product title on a product detail page, they show a significantly lower conversion rate.

We have developed a feature to counteract this behaviour. Our technology identifies if a visitor copies the product title while on a product detail page. Akanoo then potentially interacts with a personalised campaign based on this observation and further visitor characteristics.

Currently, we are testing the feature with some of our clients and see very promising results. If you want to learn more about visitor targeting on product title selection, contact us here.

New customers: Schecker and Testrut


We are happy to announce the collaboration with two new customers: Schecker and Testrut.

We met the Schecker employees during our pitch for the Rising Star Award and could convince them of our technology. Schecker is a specialist dealer for dog supplies. In their online shop dog owners can buy everything their heart desires. The second new client for Akanoo is Testrut, an international supplier for house and garden accessories.

We are looking forward to successful collaborations and a a lot of effective campaigns.

Akanoo User Observation: Volunteers wanted!

Obersavation Online Shopping Behaviour

You are keen on online shopping? Then you are the right candidate to participate in our user observation.

The aim of the observation is to gain a better understanding of online shoppers behaviour. Therefore, we are planning to record the participants while surfing on an online shop. The session will take around 45 minutes. The camera will be pointed at the laptop, not your face, and the video will NOT be shared outside of the team. You need to bring your own laptop. In return for your effort and time, we will provide you with some coffee, cake and interesting conversations with our charming team members. ;)

Sounds like you are right the person for this? We are happy to hear from you: data@akanoo.com. If you have any open questions, feel free to contact us, too.

Akanoo Team Shoot

Getting ready for Akanoo team pictures

The Akanoo team keeps growing and growing. So it was about time to take some new team photos. We went into our neighbor’s lovely garden and took some photos  you can marvel below. Thanks a lot to Marine for being our photographer for the shoot.


New Akanoo office in France


Akanoo has opened an office at the coworking space La Cantine in Nantes, France. This enables us to offer our French clients and prospects an extensive, personal support. We spoke with Carole, our Country Manager for France, about her first weeks in the new office:

What do you like most about your new office?

It is the perfect place to meet people from other young companies. The atmosphere is very nice, friendly and cosy. We can share ideas, learn from each other and participate in lot of workshops and events. It is great! The startup network here is very dynamic and it is fascinating to discover all the new ideas in and outside the digital world.

Furthermore, it is good to be closer to our prospects and clients. I can leave to Paris with the first train on the morning and be back in the evening. This allows me to meet our prospects and clients in person regularly.

What do you like most about your new home town?

Nantes is a fantastic city. It is big enough to have everything you want, but on the other hand you are only 45 minutes away from the sea! People are friendly and I’m happy to get back the french gastronomy (and french wines :) )

Do you miss Hamburg?

Of course, I miss all of you and I was so happy to be back in Hamburg two weeks ago! I know that I will come back often to see you and enjoy a barbecue near the Alster again. :)

Have you met any interesting prospects yet?

Yes, definitely. I think we will welcome them very soon – stay stunned! ;) I’m really pleased to announce that we start new collaborations with Bricozor, La Redoute, Excédence and Gravissimo. We are very happy that they choose our solution and we are excited to work with them.

Meet Our Data Scientist Gundula


Gundula works as a data scientist at Akanoo. She implements new features for our predictive models. Furthermore, she spents a lot of time on preparing and evaluating experiments and monitoring the nightly training cycles.

How long have you been working for Akanoo and what have you done before that?

I started working with Akanoo in November 2014. Before, I did a PhD in computational neuroscience: My research was about the processing of auditory information of calling songs in the brain of grasshoppers.

What do you enjoy most about your work?

I enjoy the vast amount of data that we analyze.

And what do you usually do after work?

On my way back home, I enjoy the Außenalster!

Which colleague would you take with you to a lonely island and why?

I would take Carole, because she is a great swimmer.

Which attraction/part of Hamburg do you think you should definitely visit and why?

This summer, I discovered Wilhelmsburger Inselpark, though it looks quite artificial. Altes Land is lovely, too, especially during spring when the apple trees bloom.

Which apps could you never do without and why?


These blogs/websites belong to my daily reading:

I read a lot about vegetarian cooking!

On the web you can find me here:

Try your favorite search engine.

Akanoo wins bevh Rising Star Competition 2016


Akanoo won the bevh Rising Star Award 2016 yesterday with a big lead over the other contestants. For the fifth time the German E-Commerce and Distance Selling Trade Association (bevh) honoured innovative e-commerce distributors and service companies, that have successfully established a new product or business model. The winner was chosen via public vote from the panel of e-commerce experts in retail and technology providers. An expert jury had previously selected the three most impressive companies among all applicants and invited them to a final pitch at the .EXE Workshop Conference in Hamburg.

The e-commerce automation platform Lengow and the data analytics software Webdata Solutions presented their business in front of the conference audience and e-commerce decision makers together with Akanoo. Every visitor could vote for one of the three start-ups. Akanoo won with over 60 percent of the votes, followed by Webdata Solutions in the 2nd and Lengow in 3rd place.

Thanks to bevh for the beautiful event and congratulations to the two other finalists Lengow and Webdata Solutions.

You have seen our pitch and want to learn more about on-site targeting? Get in contact now!